What is the CLS score? See your local strength in one number

6 min read

“Am I in the top 3?” matters, but it isn't enough on its own. What really counts is whether the customer will actually choose you. Reytingim's CLS score measures exactly that: it combines your visibility on the map and the strength of your reviews into a single 0–100 health score.

What does CLS measure?

CLS (Combined Local Strength) has two components: DWPS measures how visible you are on the map, while RPI measures how strong your reviews are. Together they show your real strength in the local market at a glance.

DWPS — Visibility Score

The geo-grid scan places a grid of points around your business and measures your Google Maps position at each one. Each position becomes a score (1st = 100, 3rd = 80, 10th = 40, 20th = 15, beyond that = 0) and each point is weighted by its distance to the business.

So being #1 right next to your business is worth more than being #1 kilometers away — because most of your customers come from nearby.

RPI — Review Power Score

RPI doesn't reduce your reviews to a star count alone. It combines five separate signals:

  • Volume: your total number of reviews.
  • Rating: your average stars (4.2 and above is the strongest band).
  • Freshness: the share of reviews in the last 90 days — a steady flow matters.
  • Engagement: your response rate and how fast you reply.
  • Keyword richness: how well reviews describe your service.

How do I read the map colors?

On the geo-grid map, each point is colored by its score: green = strong, blue = mid, purple = weak. Purple areas clearly show where your visibility needs work.

How do you raise your CLS score?

  • Collect steady, genuine reviews — this lifts both volume and freshness.
  • Respond to every review quickly and professionally — it raises engagement.
  • Try to keep your average rating above 4.2.
  • Work on content and visibility in purple (weak) areas.
  • Keep your business profile complete and current.

The biggest benefit of CLS is that you can track your progress over time with a single number. Still, we always show the visibility (DWPS) and review-power (RPI) scores separately too, so you can see exactly which side to focus on.

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